A common phenomena I see among co-founders I coach is this:
- Founder A does something she believes Founder B should appreciate.
- Those are not things B actually appreciates, but B says “thanks” out of politeness.
- A thinks she’s done something of significant worth to B and expects a reciprocal behavior from B born out of B’s appreciation for A.
- B has no awareness of the expectation.
- A never receives the reciprocal expression.
Imagine both people doing this — thinking it’s “for” each other
While neither are feeling their needs genuinely fulfilled.
This relationship may be a ticking time bomb.
It is unlikely for people to stay in relationship
When they don’t feel appreciated.
