The Appreciation Deadlock

By

A common phenomena I see among co-founders I coach is this:

  1. Founder A does something she believes Founder B should appreciate.
  2. Those are not things B actually appreciates, but B says “thanks” out of politeness.
  3. A thinks she’s done something of significant worth to B and expects a reciprocal behavior from B born out of B’s appreciation for A.
  4. B has no awareness of the expectation.
  5. A never receives the reciprocal expression.

Imagine both people doing this — thinking it’s “for” each other
While neither are feeling their needs genuinely fulfilled.

This relationship may be a ticking time bomb.
It is unlikely for people to stay in relationship
When they don’t feel appreciated.