Wanting Others to Listen

By

As much as salespeople would like to sell,
Customers have no obligation to buy.

In that sense,
When we want something from others—
Even if we merely want them to listen to us—
One could say that we’re (momentarily) in sales and
They are our customers.

If so, let us notice how we sell,
When we want our children to clean their room,
When we want our employees to do a better job,
When we want our clients or patients to implement our strategy.

Ever walk into a dealership
Only to walk out,
Because you didn’t like the way they sell—
Even if you loved the car?

Unless our customers are unwilling or
Unable to say “No,” to us,
If we sell a particular way,
It is only natural that they won’t buy.